Working hard not braiding hair at the braid bar. @luxeparlour #luxeparlour (at Luxe Parlour & Blowdry Bar)

Working hard not braiding hair at the braid bar. @luxeparlour #luxeparlour (at Luxe Parlour & Blowdry Bar)

Getting inspiration for tomorrow’s braid bar! 2, 3, 4, and 5 strand braids!

Getting inspiration for tomorrow’s braid bar! 2, 3, 4, and 5 strand braids!

Hair Do Doodle.  (at Valli Tropics)

Hair Do Doodle. (at Valli Tropics)

Is this real life!? Thanks @thatladyv!!!! (at Nokia Theatre)

Is this real life!? Thanks @thatladyv!!!! (at Nokia Theatre)

Stamping away.  (at Valli Tropics)

Stamping away. (at Valli Tropics)

About to dig in! Thank you flappers for paving the way to women being allowed to show skin, drink at nightclubs, smoke, cut their hair short, and wear make-up. Thanks a million ladies.

About to dig in! Thank you flappers for paving the way to women being allowed to show skin, drink at nightclubs, smoke, cut their hair short, and wear make-up. Thanks a million ladies.

Beauty in history book recommendation. This one’s loaded with the rise of the beauty industry in the early 1900’s.

Beauty in history book recommendation. This one’s loaded with the rise of the beauty industry in the early 1900’s.

Elizabeth Arden stands the test of time

It is absolutely amazing that a cosmetics company can pioneer the luxury beauty industry beginning in 1910, and still be alive today.  Remarkably, still selling some of the same products it began with!

Elizabeth Arden was a Canadian immigrant who pushed her way into wealthy social circles she then started treating in her revolutionary beauty treatment salons with the ever famous red doors to welcome you in.  She, along with her rival Helena Rubinstein, started the luxury beauty industry in the early 1900’s.  Turning what was once mere soaps and toiletries into a multi billion dollar industry encompassing all things beauty.  They were the first to link fitness, diet, and fashion to beauty, bringing all aspects of that into their treatment salons. 

Since its introduction into her skincare range in 1930, Elizabeth Arden’s 8 Hour Cream was a bestseller, and remains so today!  The same goes for her fragrance Blue Grass, created in 1934, which you can also still buy today. 

The beauty industry is a completely different game today than it was then, but we owe so much to these early innovators who created practices that we still find effective today.  We owe a lot to these ladies’ hard work all those years ago.

If you want to read more about them and their legacies check out the book War Paint, by Lindy Woodhead

A little afternoon wig to snack on. #fakehair #haireveryday #washsetstyle #rollersetcombout (at Valli Tropics)

A little afternoon wig to snack on. #fakehair #haireveryday #washsetstyle #rollersetcombout (at Valli Tropics)

Who’s excited!?

I just started re-reading the book in preparation!